Blogs Develop and Maintain A Strong Brand Through Brand Health Checking While checking for a brand’s health, certain vital aspects are captured, such as how aware people are of the brand, how they perceive the brand, what they expect from it as compared to other competitors and whether or not they intend on purchasing from them.
Blogs Build Successful Brand Campaigns by Tracking the Effectiveness through a Brand Lift Study Most companies make sure to conduct a brand health study once a year. But the successful ones who truly believe in putting their consumers first conduct a brand lift study after each marketing
Blogs How to Nurture and Maintain Brand Love I bet that in just a split-second, you are able to recall that one brand that influences and sends positive feelings towards yourself because you know you love that brand. Brand love is
Blogs Is 'Buzzer' Good for Your Brand? Here Are Things You Need to Know About Social Media Influencer It is known that word-of-mouth is one of the most powerful forms of persuasion available. That form of word-of-mouth can be accessed by brands in scale through social media influencers. Undoubtedly, social media
Blogs How to Increase Your Brand Engagement The next step that comes after brand awareness is to leverage your brand engagement. Brand engagement refers to any brand-consumer activities and interactions across online and offline channels provided by the brand. The
Blogs How to Efficiently Grow Your Brand Awareness Market research is rarely conducted for the sake of just knowing something; the purpose of market research is usually to find data or insights that a brand can act on to improve themselves.
Blogs How Brand Managers Could Manage Complex Brands: Brand Relationship Spectrum In our previous blog , we discussed how brands can be structured with the help of brand architecture, in which two of them use brand product-matrix and brand hierarchy. Both are capable of helping
Blogs What is Brand Architecture? Brand architecture is an arrangement of brands within an organisation or company. It allows businesses to tidy up diverse portfolios so that businesses are able to find differentiation and similarities within those portfolios.
Blogs How to Successfully Launch A Brand How can businesses successfully launch new brands that are automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost
Blogs The Right Way to Establish A Solid Brand Positioning Brand positioning is an abstract concept that businesses should aim to establish in the minds of their target consumers. It is the strategy of how and what you want your target consumers to
Blogs 3 Shortcuts to Build Memorable, Lovable and Profitable Brand Unlike dogs, not all brands are lovable. New companies are blooming everywhere, springing out globally offers something better, cheaper and faster. This in turn, creates tougher and much more exciting competition, something no
Blogs Brand Value Chain: How Brands Create Value The importance of branding has been constantly increasing for the past few decades. Brand managers along with marketing managers work side by side to build and create strong branding. But in contrast, not
Reports Malaysia's Online Shopping Trends 2017 Malaysia, as one of the internet-native countries in South-East Asia after Singapore, presents huge opportunities for e-commerce, with a USD$1.1 billion market by the year of 2017. But questions arise: how
Blogs How to Avoid Survey Fatigue? It is a delight that more and more businesses are aware of the importance of data and have begun frequent collection of customer feedback to better their customer service. While data collection can
Blogs Infographics: 5 Level of Market Sophistication Learn the concept behind almost every great marketing campaign!
Reports Malaysia's Apparel and Footwear Purchase Behaviours 2017 The result of this survey will help answer these central questions in the apparel and footwear customer journey. Which channels are used in searching for said clothing products? What triggers them to purchase?
Reports Malaysia's Apparel and Footwear Market 2017 In this survey, we asked 1,078 Malaysians Millennials and Generation Z from ages 15 to 34 to capture their apparel and footwear shopping behaviours.
Reports Malaysia's Apparel & Footwear Trends 2017 In this survey, we explore the behaviours of younger consumers towards apparel and footwear shopping as we try to match the global apparel and footwear purchasing trends within those in Malaysia.
Blogs 5 Market Sophistication for Effective Marketing Campaign There are two core elements to acknowledge in order to deliver relevant and well-accepted marketing campaigns: Your Product Your Customers By identifying these two core elements will you know how to approach your
Blogs How to Effectively Segment Your Target Consumers Starting your Segmentation We can’t all satisfy everybody, it is a rule of thumb. It does not matter which business you are in, not everyone can be targeted. The total number of
Reports Report: 2017 Online Shopping Trends in Malaysia Malaysia, as one of the internet-native countries of South-East Asia after Singapore, presents huge opportunities for e-commerce, with a USD1.1 billion market by the end of 2017. According to Deloitte in 2010,
Blogs How to Market Effectively to Millennials Distinctive behaviors, values, motivations is what makes up millennials, a diverse generation that comes after the Generation X. The increasing numbers of millennials in the world gives marketers something important to concern themselves
Blogs When to Conduct Market Research for Startup In the past decade, we have seen an abundance of newborn technology companies achieve hyper-growth, that have led them to be able to compete with the giants in just a short period of
Blogs Consumer-Centric Approach: What and Why Should You Care What is the consumer-centric approach and how should one do it? Have you ever gotten attached to a brand or business, and you feel like your voice is being heard by them? For
Blogs 3 Tips to Make The Best Out of Your Market Research Market research has been proven to uncover multiple business questions. Market research allows businesses to answer questions concerning the market, products, competitors and brands. Since businesses were built for the people anyway, asking
