Blogs How to Market Disruptive Innovations: Technology Adoption Life Cycle How does one market and sell disruptive innovation? Tech startups, are here and there. It is now becoming buzzwords, and more young adults are opt to either work for startups, or build their
Blogs Find the WHY, and It Might Change How You Do Business People don't buy WHAT you do, people buy WHY yo do it - Simon Sinek. What makes Apple so innovative? Apple is not the only company that sells computer. Just like how TOMS
Blogs What We Learned From Our Travel Trends Survey and the Implications for Marketers Travelling excites everyone, for most, it could even be a life-changing and eye-opening moment. We can learn a lot of things from travelling. For instance, how to take care of ourselves, how to
Reports Report: Malaysian Travel Trends 2017 In our recent trends survey, we asked more than a thousand Malaysians about their leisure or personal travelling behaviours. In the survey, we try to identify the journey of these Malaysians. Starting from
Blogs What is Customer Journey and Why is It Important? The buzzword ‘customer-centric approach’ has successfully become a prerequisite for brands to take the step in offering any products or services to customers. Especially with startups, more and more companies are employing using
Blogs How to Make the Most Out of Your Lead-Gen Survey When it comes to lead generations, several forms of it can be found. Some lead gen methods have been found to be really creative, many of which we have seen. Whether it be
Blogs To Win is to Lose: How to Pull Mass Attention in Social Media Emerging Consumer Behaviours in Social Media Social media is a great platform to be used by people to communicate, collaborate and share content with friends and the general public. Hundreds of millions of
Blogs Catching Attention, Pulling Attractions: Six Persuasion Principles Great products should come with an exceptional marketing message. When you have identified your target market along with the problems, come up with the solution, wrapping it in the product or service, all
Blogs What is Campaign and Advertisement Effectiveness? It goes without saying that marketing is one of the biggest and most important expenditures that a company will participate in. After all, if you are not doing the right things to add
Blogs What Makes Entrepreneurs and Managers Different and How Companies Should Innovate [Image Source](https://www.sprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand) How can startup companies, especially technology startups, grow so fast that they could surpass the industry giants in a short period of time? There
Blogs Vying for Attention, Attracting Malaysian Consumers: Global and Local Trends in 2017 >More and more consumers in Asia-Pacific are shifting from mass-consumption to mass-customisation In today’s era, it seems that we can never escape from advertising. Consumers face countless ads either from print or
Blogs Identifying Behaviours and Attitudes Of New Consumers Through Exploratory Research Exploratory Research: What Is It? Exploratory research plays an important role in any marketing or business strategy. Its focus is the discovery of ideas and insights, as opposed to collecting statistically accurate data.
Blogs How Instagram is Valuable for Your Company and how to create meaningful content With over 600 million users, more and more brands are putting Instagram as one of the top channels on their digital marketing efforts. Apart from Facebook, Instagram’s audience targeting is just as
Blogs Opportunities in VR and AR to Enhance Retail Experiences in Malaysia Virtual Reality: Reshaping of Retail It’s Sunday morning and it’s time to enjoy your warm toast and coffee. You’re thinking of staying home to rest for the day. However, your
Blogs The Luxury Living of Asian Millennials, When Time Bomb's Ticking As one of the largest generation in history, the future of the global consumer market will be directed towards millennials Most often either when you’re out or scrolling through social media, you
Blogs Use This Study to Understand More About Your Customers Can a product generate sufficient user experience, identification and binding? How can present non-users be activated? These are the questions that always circulates in the minds of marketers and business owners. You can
Blogs How to Calculate Total Addressable Market Every business needs to identify and validate its business idea before introducing it to the market. Studies have shown that 95% of startups fail mostly because the product or service it offers is
Blogs How to Create Something Relevant To the Market "If you are not embarrassed by your first release, you've launched too late" -Reid Hoffman, Founder, LinkedIn Some people might think enormous amounts of investment is required in order to build
Blogs The Importance of Market Research for Business Owners If you are not familiar with the market research, here is a brief explanation: Market research is the process of pulling and analyzing information from customer/consumer groups, competitors, industry and the business
Blogs Why it's Essential for Businesses to do Market Research The economy and the markets are becoming more and more competitive each day, integration of having apt knowledge about the concerns and preferences of your customers has become inclusive for almost every business.
