Market Research 6 Steps to Conducting a Successful Market Research Survey Market research can help you understand what your target market wants. Knowing who your target market is and what they need enables you to improve the quality of your decisions when marketing to
Marketing Guide The Marketing Mix: What is the 5th P of Marketing? There is a common misconception that marketing a product or service is centred around promotion, but that is not true. In reality, there are several aspects and forces that work around marketing that
Blogs 5 Steps for an Effective Competitor Analysis Keeping track of your competitors’ achievements and failures is vital if you want to build an effective branding strategy that pulls in new customers and drives growth. Learning lessons from your competitors isn’