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Consumer Understanding
Turn consumers into your customers.
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Brand Insights
Grow consumer love for your brand.
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Product Insights
Build products that people want.
Campaign Effectiveness
Campaign Effectiveness
Create advertisements that go viral.
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Concept Testing
Be one step ahead of the market trend.
Know the latest insights
New to Research
Start being data-driven in your decision making.
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Jay Nair

32 posts •
Carsome's journey in bridging trust by revolutionising consumer experience with used-car dealerships.
Case Studies

Carsome's journey in bridging trust by revolutionising consumer experience with used-car dealerships.

Image CreditEstablishing familiarity and trust for a new & innovative solutionIn February 2015, Carsome launched a new and innovative solution to provide a holistic car selling platform that was easy-to-use. Carsome’s solution

  • Jay Nair
    Jay Nair
5 min read
How much do Malaysians know about 13 May 1969?
Reports

How much do Malaysians know about 13 May 1969?

It has been  50 years since the tragic event of 13 May 1969 took place. Most Malaysians still remember or are reminded of the chaotic events that had erupted. For most millennials, the

  • Jay Nair
    Jay Nair
6 min read
Malaysians call for government regulations on Social Media
Reports

Malaysians call for government regulations on Social Media

There’s an ongoing debate on who exactly coined the term “social media”. According to an article by Forbes, three possible candidates have claimed to have used the term, but there has been

  • Jay Nair
    Jay Nair
6 min read
7 ways to make Muslim consumers love your Ramadan marketing initiatives
Reports

7 ways to make Muslim consumers love your Ramadan marketing initiatives

In just a blink of an eye, we’re celebrating the Ramadan month once again. Commencing in less than a few weeks, Muslims will go into a one-month routine mainly in terms of

  • Jay Nair
    Jay Nair
7 min read
Things to know when dating a Malaysian
Reports

Things to know when dating a Malaysian

The topic of sex has long been of taboo for some of us. Many of us can’t openly discuss it, let alone mention it. Some are way too shy to seek help

  • Jay Nair
    Jay Nair
5 min read
Importance of Market Research - 5 Key Learnings
Blogs

Importance of Market Research - 5 Key Learnings

Importance of market research - 5 key learningsHow do you validate a groundbreaking idea? You need a bulletproof plan.Your first order of business should be research. Research is a powerhouse tool that

  • Jay Nair
    Jay Nair
3 min read
10 Trends You Must Know about the Malaysian Retail Space in 2019
Reports

10 Trends You Must Know about the Malaysian Retail Space in 2019

On 21st to 23rd Feb 2019, Vase.ai interviewed 1,036 Malaysians nationwide to understand their shopping behaviours.Here's what we uncovered:1. Build a strong online presenceRetailers providing convenient purchase avenues are

  • Jay Nair
    Jay Nair
5 min read