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Turn consumers into your customers.
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Grow consumer love for your brand.
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Build products that people want.
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Create advertisements that go viral.
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86 posts •
Consumer spending to remain cautious in 2020
Press

Consumer spending to remain cautious in 2020

AS THE current economic situation continues to be uncertain, a study done by PHD Malaysia and Vase.ai revealed that consumers are not so optimistic when it comes to their personal finances for

  • Vase
    Vase
1 min read
What Do Malaysians Think About Budget 2020 & What Are Their Predictions for Year 2020 Economy?
Finance

What Do Malaysians Think About Budget 2020 & What Are Their Predictions for Year 2020 Economy?

OverviewDiscover data and insights on Malaysians perception of the Budget 2020. Learn what Malaysians think of the government's initiatives, which areas of the economy they think would likely improve or get worse and

  • Vase
    Vase
2 min read
4 in 10 Malaysians say no difference between SST and GST: survey
Press

4 in 10 Malaysians say no difference between SST and GST: survey

46% of Malaysians see no difference between SST and GST, a Vase.ai survey has found. The survey polled 1,045 Malaysians, the majority of which earn RM3,000 or less per month.

  • Vase
    Vase
1 min read
More than 500 people surveyed say Bantuan Sara Hidup is not enough
Press

More than 500 people surveyed say Bantuan Sara Hidup is not enough

More than half of the respondents in a survey say they find the Bantuan Sara Hidup (BSH) aid to be insufficient, compared with the Bantuan Rakyat 1 Malaysia (BR1M) scheme implemented by the

  • Vase
    Vase
1 min read
What do Malaysians want from Budget 2020?
Data trust

What do Malaysians want from Budget 2020?

OverviewDiscover data and insights on Budget 2020. Learn what Malaysians think of the latest tax that will be implemented and what they want prioritized. Some points to take note of are: Respondents from

  • Vase
    Vase
3 min read
PHD launches rule breakers’ rule book
Press

PHD launches rule breakers’ rule book

PHD Malaysia launched its latest thought‐leadership publication “Overthrow II” at an event for its clients and partners in Kuala Lumpur on Sept 24.The conference drew an audience of 150 delegates from

  • Vase
    Vase
1 min read
Endeavor Malaysia gets 15 startups into its inaugural ScaleUp Endeavor programme
Press

Endeavor Malaysia gets 15 startups into its inaugural ScaleUp Endeavor programme

The 15 startup companies come from different industries and are in their startup phase, deemed by Endeavor Malaysia to have a potential for scaleupsEndeavor Malaysia announces that it has officially started its inaugural

  • Vase
    Vase
1 min read
Marketing Excellence Awards Malaysia 2019 finalists revealed
Press

Marketing Excellence Awards Malaysia 2019 finalists revealed

A+M is pleased to unveil this year’s finalists for the Malaysian edition of the Marketing Excellence Awards. Who will take home the gold this year? Last year, we saw Etika take

  • Vase
    Vase
1 min read
The Star Tops Frequently Read List
Press

The Star Tops Frequently Read List

PETALING JAYA: The Star and The Star Online have come out tops as Malaysia’s most frequently read English language newspaper and online news portal, a media consumption study has found.The survey

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    Vase
1 min read
Survey: The Star Most Read English Newspaper, Online News Site
Press

Survey: The Star Most Read English Newspaper, Online News Site

PETALING JAYA: The Star, Harian Metro and Sin Chew Daily are the most frequently read newspapers and news portals in their respective language categories, according to a recent Malaysian media consumption study.The

  • Vase
    Vase
1 min read
Half of Malaysians Support Having Only Single Stream Schools – and Most Supporters Say It Can Help Unite All Races: Study
Press

Half of Malaysians Support Having Only Single Stream Schools – and Most Supporters Say It Can Help Unite All Races: Study

It appears Malaysians are still undecided on which is better: having a single steam schools-only education system, or maintaining a system with both single stream and vernacular schools.In a special Merdeka survey

  • Vase
    Vase
1 min read
Whither Integration? - How Our Children Are Growing up in Separate Bubbles
Press

Whither Integration? - How Our Children Are Growing up in Separate Bubbles

Editor's note: Education is one of the many hot button issues which have created deep divisions among Malaysians.Over the years, parents have lost confidence in national schools for a variety of reasons.

  • Vase
    Vase
1 min read
51 peratus responden kajian mahu sekolah vernakular dihapuskan
Press

51 peratus responden kajian mahu sekolah vernakular dihapuskan

Dalam kajian yang dijalankan Firma Penyelidikan Bebas Vase.ai, daripada sejumlah 1,024 responden, 49 peratus pula percaya sistem sedia ada harus dikekalkan. READ MORE by Astro Awani, 30 August 2019

  • Vase
    Vase
1 min read
Survey: Most M’sian consumers willing to join news loyalty
Press

Survey: Most M’sian consumers willing to join news loyalty

SURVEY | A survey commissioned by Malaysiakini shows that most Malaysian consumers are willing to participate in rewards and loyalty programmes developed by news outlets.In total, 87 percent of respondents said they would

  • Vase
    Vase
1 min read
'Don't know, don't care' - how 1 in 6 M'sians feel about other religions, cultures
Press

'Don't know, don't care' - how 1 in 6 M'sians feel about other religions, cultures

About a sixth of Malaysians say they do not know about other religions and cultures, and have no interest in learning more.Nearly a quarter of respondents said they were unfamiliar, but willing

  • Vase
    Vase
1 min read
Satu dari 6 rakyat M'sia tak tahu, tak peduli agama dan budaya lain
Press

Satu dari 6 rakyat M'sia tak tahu, tak peduli agama dan budaya lain

Kira-kira satu daripada enam rakyat Malaysia mengatakan mereka tidak tahu mengenai agama dan budaya lain serta tidak berminat untuk belajar mengenainya.Ditanya mengenai tahap pengetahuan mereka mengenai agama dan budaya lain, 16 peratus

  • Vase
    Vase
1 min read
Report: Malaysians split on single-stream education, those opposing citing fear of discrimination
Press

Report: Malaysians split on single-stream education, those opposing citing fear of discrimination

KUALA LUMPUR, Aug 22 — Malaysians are split when it comes to choosing between vernacular or single-stream school systems, with those in favour of vernacular schools citing fear of discrimination in single-stream schools.A

  • Vase
    Vase
1 min read
Kaji selidik: Rakyat M'sia berbelah bahagi terhadap pendidikan satu aliran
Press

Kaji selidik: Rakyat M'sia berbelah bahagi terhadap pendidikan satu aliran

Tinjauan mendapati rakyat Malaysia berbelah bahagi dalam soal pemansuhan sekolah vernakular, dengan sebab utama mereka yang tidak bersetuju adalah risau dengan kemungkinan berlakunya diskriminasi di sekolah satu aliran.Kaji selidik Vase.ai untuk

  • Vase
    Vase
1 min read
Malaysians split on single-stream education, survey finds
Press

Malaysians split on single-stream education, survey finds

Malaysians have split down the middle when it comes to the idea of doing away with vernacular schools, with the top reason for opposition being fear of discrimination in single-stream schools, a survey

  • Vase
    Vase
1 min read
Malaysians feel freelance work or a side business can help their finances
Press

Malaysians feel freelance work or a side business can help their finances

How financially-savvy are Malaysians?According to a Vase.ai  survey of 1,525 Malaysian youths, 80% of them feel in control of their finances and 78% have been saving part of their income.

  • Vase
    Vase
1 min read
Malaysian millennials’ goals? Buy a house and clear debt, survey finds
Press

Malaysian millennials’ goals? Buy a house and clear debt, survey finds

What do the millennials of Malaysia do with spare moolah?Well, a recent study published by Vase.ai showed that most are diligently saving towards three main financial goals: buying a house, starting

  • Vase
    Vase
1 min read
What do Malaysians like and dislike about Loyalty & Reward Programmes?
Data trust

What do Malaysians like and dislike about Loyalty & Reward Programmes?

OverviewDiscover data and insights on Malaysian likes and dislikes when it comes to Loyalty & Reward Programmes. Learn about the rewards and services they value most when making purchases, and understand what they

  • Vase
    Vase
2 min read
Malaysia's Racial Development, perception of the Education system and struggles in the job and property market.
Data trust

Malaysia's Racial Development, perception of the Education system and struggles in the job and property market.

OverviewDiscover data and insights on Malaysian current racial development and opinions on the current education system. Learn about the environment they grew up in, their perception of the single stream and vernacular school

  • Vase
    Vase
2 min read
Malaysian Smartphone purchase habits, Mobile Data & Broadband usage behaviours.
Data trust

Malaysian Smartphone purchase habits, Mobile Data & Broadband usage behaviours.

OverviewDiscover data and insights on Malaysian Smartphone purchase habits, Mobile Data and Broadband usage behaviours, and their awareness and perception of various local tech blog/websites. Learn why they purchase particular brands and

  • Vase
    Vase
2 min read
Are Young Malaysians In Control Of Their Finances?
Press

Are Young Malaysians In Control Of Their Finances?

Impulse spenders, trend-seekers, lazy, entitled…there’s no end to the unflattering labels heaped onto millennials. Young Malaysians, in particular, have gotten a bad rap for prioritising self-gratification over building up their savings.

  • Vase
    Vase
1 min read