Blogs 5 Steps for an Effective Competitor Analysis Keeping track of your competitors’ achievements and failures is vital if you want to build an effective branding strategy that pulls in new customers and drives growth. Learning lessons from your competitors isn’
Blogs Vase Offerings Vase is an on-demand market research solution that allows companies to gain accurate consumer insights within days at a fraction of cost by creating and deploying surveys to respondents within our 450,000-person database.
Brand Building Brands: A Webinar with Anthony Low, former VP of Nestle Global Anthony Low gives us a look behind the curtain to Nestle and their brand building efforts, focusing on customers and brand purpose.
Blogs New to brand tracking? Here are the 6 Dimensions To Brand Tracking Knowing what is brand tracking and the steps to brand tracking is just the first step. There are different attributes of brand tracking, some could be useful, some might add little value, depending
Blogs Develop and Maintain A Strong Brand Through Brand Health Checking While checking for a brand’s health, certain vital aspects are captured, such as how aware people are of the brand, how they perceive the brand, what they expect from it as compared to other competitors and whether or not they intend on purchasing from them.
Blogs Build Successful Brand Campaigns by Tracking the Effectiveness through a Brand Lift Study Most companies make sure to conduct a brand health study once a year. But the successful ones who truly believe in putting their consumers first conduct a brand lift study after each marketing
Blogs How to Nurture and Maintain Brand Love I bet that in just a split-second, you are able to recall that one brand that influences and sends positive feelings towards yourself because you know you love that brand. Brand love is
Blogs Is 'Buzzer' Good for Your Brand? Here Are Things You Need to Know About Social Media Influencer It is known that word-of-mouth is one of the most powerful forms of persuasion available. That form of word-of-mouth can be accessed by brands in scale through social media influencers. Undoubtedly, social media
Blogs How to Increase Your Brand Engagement The next step that comes after brand awareness is to leverage your brand engagement. Brand engagement refers to any brand-consumer activities and interactions across online and offline channels provided by the brand. The
Blogs How to Efficiently Grow Your Brand Awareness Market research is rarely conducted for the sake of just knowing something; the purpose of market research is usually to find data or insights that a brand can act on to improve themselves.
Blogs How Brand Managers Could Manage Complex Brands: Brand Relationship Spectrum In our previous blog , we discussed how brands can be structured with the help of brand architecture, in which two of them use brand product-matrix and brand hierarchy. Both are capable of helping
Blogs What is Brand Architecture? Brand architecture is an arrangement of brands within an organisation or company. It allows businesses to tidy up diverse portfolios so that businesses are able to find differentiation and similarities within those portfolios.
Blogs How to Successfully Launch A Brand How can businesses successfully launch new brands that are automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost
Blogs The Right Way to Establish A Solid Brand Positioning Brand positioning is an abstract concept that businesses should aim to establish in the minds of their target consumers. It is the strategy of how and what you want your target consumers to
Blogs 3 Shortcuts to Build Memorable, Lovable and Profitable Brand Unlike dogs, not all brands are lovable. New companies are blooming everywhere, springing out globally offers something better, cheaper and faster. This in turn, creates tougher and much more exciting competition, something no
Blogs Brand Value Chain: How Brands Create Value The importance of branding has been constantly increasing for the past few decades. Brand managers along with marketing managers work side by side to build and create strong branding. But in contrast, not
Blogs 5 steps of Post-Marketing Campaign Evaluation “Excellence/Perfection is not a destination; it is a continuous journey that never ends.” - Brian Tracy, motivational public speaker and self-development author. Goals : Understand what are the next steps after we end
Consumer first Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 2, Selecting) When KFC came up with its tagline "Finger-Lickin' Good", many consumers resonated with the slogan, instantly associating it with the brand's delicious fried chicken. In China, however, the slogan was translated as "Eat
Consumer first Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 1, Ideating) Prior to 18 March 2020 or what some of us call the Pre-COVID-19 days, none of us could imagine a life where our movements need to be limited and businesses having very limited
Consumer first Consumer-First - How to Decide Which Question Type to Use? Choosing the right format of questions is vital to gain impartial and straight forward answers. The proper format for each question will provide you with more impactful and meaningful insights.Every allows you
Reports 5 Ways You Can Create Value in Your Loyalty Programme As a business, you may often evaluate your return on investments to keep track of your current and potential investments. Consumers today are also adopting the ‘ROI’ culture by choosing to shop with
Blogs Vase.ai Challenging Brands with PHD & eatbigfish With the growing number of businesses that have shifted towards humanising their brands today, we have to acknowledge the efforts that they have placed towards challenging the status quo. The heights in which
Blogs Consumer-First Measurements: How to know your marketing efforts are working In our last post, we talked about the increasing importance of adopting a Consumer-First approach to decision making caused by the rapid change in consumer behaviour. Here, we dissect how to measure the
Blogs Introducing Vase.ai, your answer to disruption by changing consumer behaviours The rate of change in consumer behaviours is accelerating over time. Imagine if we brought a consumer, let’s call her Tiffany, from the year 1950 to the year 2000, she wouldn’t
Blogs Importance of Market Research - 5 Key Learnings Importance of market research - 5 key learningsHow do you validate a groundbreaking idea? You need a bulletproof plan.Your first order of business should be research. Research is a powerhouse tool that
