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There are two core elements to acknowledge in order to deliver relevant and well-accepted marketing campaigns: Your Product Your Customers By identifying these two core elements will you know how to approach your

Starting your Segmentation We can’t all satisfy everybody, it is a rule of thumb. It does not matter which business you are in, not everyone can be targeted. The total number of

Distinctive behaviors, values, motivations is what makes up millennials, a diverse generation that comes after the Generation X. The increasing numbers of millennials in the world gives marketers something important to concern themselves

In the past decade, we have seen an abundance of newborn technology companies achieve hyper-growth, that have led them to be able to compete with the giants in just a short period of

Market research has been proven to uncover multiple business questions. Market research allows businesses to answer questions concerning the market, products, competitors and brands. Since businesses were built for the people anyway, asking

How does one market and sell disruptive innovation? Tech startups, are here and there. It is now becoming buzzwords, and more young adults are opt to either work for startups, or build their

People don't buy WHAT you do, people buy WHY yo do it - Simon Sinek. What makes Apple so innovative? Apple is not the only company that sells computer. Just like how TOMS

Travelling excites everyone, for most, it could even be a life-changing and eye-opening moment. We can learn a lot of things from travelling. For instance, how to take care of ourselves, how to

The buzzword ‘customer-centric approach’ has successfully become a prerequisite for brands to take the step in offering any products or services to customers. Especially with startups, more and more companies are employing using

Emerging Consumer Behaviours in Social Media Social media is a great platform to be used by people to communicate, collaborate and share content with friends and the general public. Hundreds of millions of

Great products should come with an exceptional marketing message. When you have identified your target market along with the problems, come up with the solution, wrapping it in the product or service, all

It goes without saying that marketing is one of the biggest and most important expenditures that a company will participate in. After all, if you are not doing the right things to add

[Image Source](https://www.sprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand) How can startup companies, especially technology startups, grow so fast that they could surpass the industry giants in a short period of time? There

>More and more consumers in Asia-Pacific are shifting from mass-consumption to mass-customisation In today’s era, it seems that we can never escape from advertising. Consumers face countless ads either from print or

With over 600 million users, more and more brands are putting Instagram as one of the top channels on their digital marketing efforts. Apart from Facebook, Instagram’s audience targeting is just as

Virtual Reality: Reshaping of Retail It’s Sunday morning and it’s time to enjoy your warm toast and coffee. You’re thinking of staying home to rest for the day. However, your

As one of the largest generation in history, the future of the global consumer market will be directed towards millennials Most often either when you’re out or scrolling through social media, you

Can a product generate sufficient user experience, identification and binding? How can present non-users be activated? These are the questions that always circulates in the minds of marketers and business owners. You can

Every business needs to identify and validate its business idea before introducing it to the market. Studies have shown that 95% of startups fail mostly because the product or service it offers is