Consumer-First - How to Decide Which Question Type to Use?

Choosing the right format of questions is vital to gain impartial and straight forward answers. The proper format for each question will provide you with more impactful and meaningful insights.

Every allows you to choose from 8 question types - each used for the purpose of its own. By using the correct question format, you allow your audience to express themselves freely, and you too can evaluate and analyse the results more effectively.

Emphasize making your questions clear and, straight to the point, exclude pre-conceived opinions and aim to be overall inclusive, placing high consideration for the variety of personas in your target audience.  This strategy will help you understand your consumers and their environment better.

If you’d like to have a conversation with us about the question types above, do feel free to contact us.

This post is part of our “Ultimate Guide to become a Consumer-First Marketer”, our next post “Consumer-First Segmentation: How To Come Up With A Brand Tagline That Consumers Relate To (Part 1, Ideating)” will be released in the coming weeks. Subscribe to our newsletter to receive updates when it’s live.

Click here to read our previous post on this series “Consumer-First Measurements: How to know your marketing efforts are working”.