Press Marketing Excellence Awards Malaysia 2019 finalists revealed A+M is pleased to unveil this year’s finalists for the Malaysian edition of the Marketing Excellence Awards. Who will take home the gold this year? Last year, we saw Etika take
Reports Millennial Malaysians Savings Aspiration Googling about millennials and their financial situation today might leave you with an alarming number of articles with the buzzing keywords of “debt” and “financial trouble”. This isn’t exactly a trend we
Blogs Vase.ai Challenging Brands with PHD & eatbigfish With the growing number of businesses that have shifted towards humanising their brands today, we have to acknowledge the efforts that they have placed towards challenging the status quo. The heights in which
Press The Star Tops Frequently Read List PETALING JAYA: The Star and The Star Online have come out tops as Malaysia’s most frequently read English language newspaper and online news portal, a media consumption study has found.The survey
Press Survey: The Star Most Read English Newspaper, Online News Site PETALING JAYA: The Star, Harian Metro and Sin Chew Daily are the most frequently read newspapers and news portals in their respective language categories, according to a recent Malaysian media consumption study.The
Data trust Malaysia's 2019 Media Consumption Report OverviewDiscover data and insights on Malaysians current media consumption and learn about the most accessed media outlets and how they feel about the internet and technology.Interesting points to note are: Only 38%
Press Half of Malaysians Support Having Only Single Stream Schools – and Most Supporters Say It Can Help Unite All Races: Study It appears Malaysians are still undecided on which is better: having a single steam schools-only education system, or maintaining a system with both single stream and vernacular schools.In a special Merdeka survey
Press Whither Integration? - How Our Children Are Growing up in Separate Bubbles Editor's note: Education is one of the many hot button issues which have created deep divisions among Malaysians.Over the years, parents have lost confidence in national schools for a variety of reasons.
Press 51 peratus responden kajian mahu sekolah vernakular dihapuskan Dalam kajian yang dijalankan Firma Penyelidikan Bebas Vase.ai, daripada sejumlah 1,024 responden, 49 peratus pula percaya sistem sedia ada harus dikekalkan. READ MORE by Astro Awani, 30 August 2019
Press Survey: Most M’sian consumers willing to join news loyalty SURVEY | A survey commissioned by Malaysiakini shows that most Malaysian consumers are willing to participate in rewards and loyalty programmes developed by news outlets.In total, 87 percent of respondents said they would
Press 'Don't know, don't care' - how 1 in 6 M'sians feel about other religions, cultures About a sixth of Malaysians say they do not know about other religions and cultures, and have no interest in learning more.Nearly a quarter of respondents said they were unfamiliar, but willing
Press Satu dari 6 rakyat M'sia tak tahu, tak peduli agama dan budaya lain Kira-kira satu daripada enam rakyat Malaysia mengatakan mereka tidak tahu mengenai agama dan budaya lain serta tidak berminat untuk belajar mengenainya.Ditanya mengenai tahap pengetahuan mereka mengenai agama dan budaya lain, 16 peratus
Press Report: Malaysians split on single-stream education, those opposing citing fear of discrimination KUALA LUMPUR, Aug 22 — Malaysians are split when it comes to choosing between vernacular or single-stream school systems, with those in favour of vernacular schools citing fear of discrimination in single-stream schools.A
Press Kaji selidik: Rakyat M'sia berbelah bahagi terhadap pendidikan satu aliran Tinjauan mendapati rakyat Malaysia berbelah bahagi dalam soal pemansuhan sekolah vernakular, dengan sebab utama mereka yang tidak bersetuju adalah risau dengan kemungkinan berlakunya diskriminasi di sekolah satu aliran.Kaji selidik Vase.ai untuk
Press Malaysians split on single-stream education, survey finds Malaysians have split down the middle when it comes to the idea of doing away with vernacular schools, with the top reason for opposition being fear of discrimination in single-stream schools, a survey
Press Malaysians feel freelance work or a side business can help their finances How financially-savvy are Malaysians?According to a Vase.ai survey of 1,525 Malaysian youths, 80% of them feel in control of their finances and 78% have been saving part of their income.
Press Malaysian millennials’ goals? Buy a house and clear debt, survey finds What do the millennials of Malaysia do with spare moolah?Well, a recent study published by Vase.ai showed that most are diligently saving towards three main financial goals: buying a house, starting
Data trust What do Malaysians like and dislike about Loyalty & Reward Programmes? OverviewDiscover data and insights on Malaysian likes and dislikes when it comes to Loyalty & Reward Programmes. Learn about the rewards and services they value most when making purchases, and understand what they
Data trust Malaysia's Racial Development, perception of the Education system and struggles in the job and property market. OverviewDiscover data and insights on Malaysian current racial development and opinions on the current education system. Learn about the environment they grew up in, their perception of the single stream and vernacular school
Data trust Malaysian Smartphone purchase habits, Mobile Data & Broadband usage behaviours. OverviewDiscover data and insights on Malaysian Smartphone purchase habits, Mobile Data and Broadband usage behaviours, and their awareness and perception of various local tech blog/websites. Learn why they purchase particular brands and
Press Are Young Malaysians In Control Of Their Finances? Impulse spenders, trend-seekers, lazy, entitled…there’s no end to the unflattering labels heaped onto millennials. Young Malaysians, in particular, have gotten a bad rap for prioritising self-gratification over building up their savings.
Data trust Malaysian Millennial Savings Aspiration OverviewDiscover data and insights on Malaysian millennials savings aspiration. Learn the challenges they face when it comes to saving money and the steps they are willing to take to achieve their saving goals.
Press Kajian: Malaysia perlu lebih masa untuk capai Wawasan 2020, kata generasi milenial KUALA LUMPUR: Adakah Wawasan 2020 akan dicapai pada tahun depan? Apakah pendapat generasi milenial (anak muda) berhubung perkara ini?Berdasarkan satu kajian yang dibuat oleh portal Vase.ai, 53 peratus undian yang dibuat
Case Studies Baskin-Robbins finds Consumer ‘Joy factors’ in the Ice-Cream & Dessert category. Burt Baskin and Irv Robbins, two brothers-in-law had a dream of innovating an ice-cream store that would be a family gathering spot. Burt and Irv shared a love for good old-fashioned ice-cream and
Case Studies Carsome's journey in bridging trust by revolutionising consumer experience with used-car dealerships. Image CreditEstablishing familiarity and trust for a new & innovative solutionIn February 2015, Carsome launched a new and innovative solution to provide a holistic car selling platform that was easy-to-use. Carsome’s solution
