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Consumer Understanding
Consumer Understanding
Turn consumers into your customers.
Brand Insights
Brand Insights
Grow consumer love for your brand.
Product Insights
Product Insights
Build products that people want.
Campaign Effectiveness
Campaign Effectiveness
Create advertisements that go viral.
Concept Testing
Concept Testing
Be one step ahead of the market trend.
Know the latest insights
New to Research
Start being data-driven in your decision making.
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All our helpful market research guidance, consumer insights & public opinion reports, industry whitepapers, all in one place. You're about to learn how you can supercharge your business decisions with data.

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What do millennials know about Malaysia's Independence and what do they think about Vision 2020?
Data trust

What do millennials know about Malaysia's Independence and what do they think about Vision 2020?

OverviewDiscover data and insights of millennials outlook on Malaysia's growth since its independence in 1957. Find out what they think of Vision 2020 and areas which we have significantly excelled in as well

  • Vase
    Vase
2 min read
Half of Malaysians think a repeat of May 13 is likely in the current political context, survey finds
Press

Half of Malaysians think a repeat of May 13 is likely in the current political context, survey finds

May 13, 1969 is remembered as the day that changed Malaysia forever, and it’s safe to say that no one wants the tragic events of that day to repeat themselves ever again.

  • Vase
    Vase
1 min read
Tinjauan: Ramai mahu fahami peristiwa 13 Mei
Press

Tinjauan: Ramai mahu fahami peristiwa 13 Mei

Rusuhan 13 Mei 1969 mengubah sejarah Malaysia namun ramai yang merasakan mereka tidak begitu memahami peristiwa itu.Daripada tinjauan yang dijalankan, 87 peratus responden berkata mereka ingin memahami tragedi 13 Mei dengan lebih

  • Vase
    Vase
1 min read
Many want a better understanding of May 13, survey shows
Press

Many want a better understanding of May 13, survey shows

The riots that broke out on May 13, 1969, undoubtedly changed the course of Malaysian history, but many still feel they do not have a complete understanding of the tragedy.An overwhelming 87

  • Vase
    Vase
1 min read
How much do Malaysians know about 13 May 1969?
Reports

How much do Malaysians know about 13 May 1969?

It has been  50 years since the tragic event of 13 May 1969 took place. Most Malaysians still remember or are reminded of the chaotic events that had erupted. For most millennials, the

  • Jay Nair
    Jay Nair
6 min read
Malaysian awareness and understanding of events that took place on 13 May 1969
Data trust

Malaysian awareness and understanding of events that took place on 13 May 1969

13 May 1969 - Malaysian Awareness and Understanding.

  • Vase
    Vase
2 min read
Malaysians call for government regulations on Social Media
Reports

Malaysians call for government regulations on Social Media

There’s an ongoing debate on who exactly coined the term “social media”. According to an article by Forbes, three possible candidates have claimed to have used the term, but there has been

  • Jay Nair
    Jay Nair
6 min read
Consumer Behavior during the month Of Ramadan
Press

Consumer Behavior during the month Of Ramadan

Malaysians are a health conscious lot – even persisting with their workout sessions during the Ramadan month.According to a survey of 1,077 Malaysian Muslims published on April 12 by Vase.ai, half

  • Vase
    Vase
1 min read
Consumer-First Measurements: How to know your marketing efforts are working
Blogs

Consumer-First Measurements: How to know your marketing efforts are working

In our last post, we talked about the increasing importance of adopting a Consumer-First approach to decision making caused by the rapid change in consumer behaviour. Here, we dissect how to measure the

  • Zhen Ng
    Zhen Ng
4 min read
Introducing Vase.ai, your answer to disruption by changing consumer behaviours
Blogs

Introducing Vase.ai, your answer to disruption by changing consumer behaviours

The rate of change in consumer behaviours is accelerating over time. Imagine if we brought a consumer, let’s call her Tiffany, from the year 1950 to the year 2000, she wouldn’t

  • Zhen Ng
    Zhen Ng
3 min read
Consumer Behavior On The Month Of Ramadan
Data trust

Consumer Behavior On The Month Of Ramadan

Overview Discover data and insights on Malaysian Muslim behaviour during the month of Ramadan. Understand their purchasing behaviors and challenges faced during the fasting month. Get personal insights from 1,077 Malaysian Muslim

  • Vase
    Vase
1 min read
7 ways to make Muslim consumers love your Ramadan marketing initiatives
Reports

7 ways to make Muslim consumers love your Ramadan marketing initiatives

In just a blink of an eye, we’re celebrating the Ramadan month once again. Commencing in less than a few weeks, Muslims will go into a one-month routine mainly in terms of

  • Jay Nair
    Jay Nair
7 min read
CITYPlus FM 采访: 不做市场调查,什么都变复杂?
Press

CITYPlus FM 采访: 不做市场调查,什么都变复杂?

很多公司或上班族,在没有充分了解市场的情况下,根据以往经验和自身对市场的认识,贸然投入竞争激烈的市场,最后失败收场。做市场调查的步骤包括那些?问卷有几种格式?怎样确保问卷调查的准确度?嘉宾: Vase.ai CEO Julie LISTEN TO INTERVIEW By Carmen Jiamin, 15 April, CITYPlus FM

  • Vase
    Vase
1 min read
Things to know when dating a Malaysian
Reports

Things to know when dating a Malaysian

The topic of sex has long been of taboo for some of us. Many of us can’t openly discuss it, let alone mention it. Some are way too shy to seek help

  • Jay Nair
    Jay Nair
5 min read
Kerajaan perlu main peranan terap etika penggunaan media sosial - Pensyarah
Press

Kerajaan perlu main peranan terap etika penggunaan media sosial - Pensyarah

Kerajaan memainkan peranan penting dalam mendidik nilai murni dan etika menggunakan platform media sosial supaya bebas daripada unsur negatif.Hal ini sangat penting bagi memupuk kesedaran orang ramai supaya menggunakan media sosial dengan

  • Vase
    Vase
1 min read
Malaysia govt a crucial player in curbing inappropriate social content, says study
Press

Malaysia govt a crucial player in curbing inappropriate social content, says study

Social media safety has always been a concern among brands and governments. Recently in Malaysia, the Malaysian Communications and Multimedia Commission (MCMC) has not only taken action against 2,823 social media accounts

  • Vase
    Vase
1 min read
Social media usage and perception in Malaysia
Press

Social media usage and perception in Malaysia

Vase.ai in collaboration with Astro Awani conducted a survey among 1,080 Malaysians on their social media usage, their perception on social media regulation and the mass shooting at the mosques in

  • Vase
    Vase
1 min read
After Christchurch shootings, 1 in 2 Malaysians want live streaming banned
Press

After Christchurch shootings, 1 in 2 Malaysians want live streaming banned

After the alleged gunman in the Christchurch shootings broadcasted the horrific event on Facebook Live, half of the nationally representative sample of 1,080 Malaysian respondents surveyed by market research company Vase.ai

  • Vase
    Vase
1 min read
Apa yang dibuat syarikat media sosial tidak memadai
Press

Apa yang dibuat syarikat media sosial tidak memadai

Syarikat atau penyedia platform media sosial dilihat bertanggungjawab dalam memastikan nilai dan kualiti kandungan yang disiarkan bebas unsur-unsur negatif. Ia termasuk menyekat penyebaran kandungan yang berunsur prejudis terhadap kaum, agama, jantina, seksual atau

  • Vase
    Vase
1 min read
Apa yang dibuat syarikat media sosial tidak memadai - Rakyat Malaysia
Press

Apa yang dibuat syarikat media sosial tidak memadai - Rakyat Malaysia

Syarikat atau penyedia platform media sosial dilihat bertanggungjawab dalam memastikan nilai dan kualiti kandungan yang disiarkan bebas unsur negatif.Ia termasuk menyekat penyebaran kandungan yang berunsur prejudis terhadap kaum, agama, jantina, seksual atau

  • Vase
    Vase
1 min read
Cabaran media sosial: Tengok sikit, tapi pilih kongsi video serangan Christchurch
Press

Cabaran media sosial: Tengok sikit, tapi pilih kongsi video serangan Christchurch

KUALA LUMPUR: Walaupun hanya menonton sedikit atau sebahagian daripada video serangan di Christchurch, namun masih ada segelintir rakyat Malaysia memilih untuk berkongsi video berdurasi 17 minit itu.Kaji selidik yang dilakukan syarikat kajian

  • Vase
    Vase
1 min read
Importance of Market Research - 5 Key Learnings
Blogs

Importance of Market Research - 5 Key Learnings

Importance of market research - 5 key learningsHow do you validate a groundbreaking idea? You need a bulletproof plan.Your first order of business should be research. Research is a powerhouse tool that

  • Jay Nair
    Jay Nair
3 min read
Pencipta, penyebar kandungan tidak sesuai harus kena hukuman
Press

Pencipta, penyebar kandungan tidak sesuai harus kena hukuman

Tragedi serangan di dua buah masjid di Christchurch, New Zealand tanggal 15 Mac lalu menyaksikan pelbagai komentar diutarakan masyarakat global. Ia termasuk gesaan berkenaan penguatkuasaan dan penapisan kandungan media sosial susulan tindakan penyerang

  • Vase
    Vase
1 min read
Jadi tanggungjawab syarikat media sosial kekang keganasan
Press

Jadi tanggungjawab syarikat media sosial kekang keganasan

Dalam usaha mengekang kandungan tidak sesuai seperti berunsur keganasan daripada disiarkan di media sosial, kerjasama antara syarikat penyedia platform media sosial dan penguatkuasa termasuk kerajaan amat penting. Ia termasuk persoalan berkenaan sejauh mana

  • Vase
    Vase
1 min read
Cabaran media sosial: Facebook, WhatsApp ... Anda dalangnya?
Press

Cabaran media sosial: Facebook, WhatsApp ... Anda dalangnya?

KUALA LUMPUR: Tragedi serangan di dua buah masjid di Christchurch, New Zealand tanggal 15 Mac lalu menyaksikan pelbagai komentar diutarakan masyarakat global.Ia termasuk gesaan berkenaan penguatkuasaan dan penapisan kandungan media sosial susulan

  • Vase
    Vase
1 min read