Press Cabaran media sosial: Tanggungjawab syarikat media sosial kekang keganasan KUALA LUMPUR: Dalam usaha mengekang kandungan tidak sesuai seperti yang berunsur keganasan daripada disiarkan di media sosial, kerjasama diantara syarikat penyedia platform media sosial dan penguatkuasa termasuk agensi kerajaan adalah amat penting.Ia
Data trust Social Media Usage Statistics And Perception In Malaysia Overview Discover data and insights on Malaysian's social media usage behaviour and their perception towards regulation of social media platforms and the responsibility of keeping it safe for all. In this survey, we
Press Survey Shows 65% Of Malaysians Think Guys Should Pay For The First Date A report on Malaysian dating trends and sexual habits by Vase, in collaboration with World Of Buzz, revealed that 48% of the respondents who think men should pay on the first date expect
Data trust Announcing Vase Data Trust We're excited to announce Vase Data Trust, an initiative to open up our internal researches' proprietary data sets to the public and allow you to analyse, find insights, and publish results.
Reports 10 Trends You Must Know about the Malaysian Retail Space in 2019 On 21st to 23rd Feb 2019, Vase.ai interviewed 1,036 Malaysians nationwide to understand their shopping behaviours.Here's what we uncovered:1. Build a strong online presenceRetailers providing convenient purchase avenues are
Press Turning Consumers to Customers When you have a product, how do you know who exactly is your target market? Sure, you can go around and ask your closest family or friends. You could even put it online
Press Oriental Daily 采访:【极客】Vase.ai 线上市调网 市场动態 一日回报 很多企业会花钱做市场调查，希望藉此更瞭解消费者的需求与行为。传统的市场调查花时费力，而Vase.ai则解决了行业痛点，把线下的市场调查搬至线上，利用线上问卷的方式，能够將调查时间缩短至一天，帮助企业更高效地掌握市场变动。你也许曾在逛街时被截下来做问卷，又或是接过电话问卷。这些都是传统的市场调查的做法。然而现今网络科技造就全球互动於瞬间，社会变迁一日千里。传统的市场调查手法，一般得花上两三个月的时间，得出来的结果很可能已经过时，对企业的决定造成影响和偏颇。 READ MORE By 谢秀婷, Oriental Daily, 25 Feb 2019
Case Studies Understanding the ‘men’ in menstruation. “You … don’t get it, do you?” She stares at him, waiting for the answer she already knew. This is, after all, a talk about menstruation. He shakes his head meekly. Bingo. It
Press Nobody Listens To Your Opinions? These M'sians Will Pay You Up To RM100 For Them. Marketers need to have the right skill sets and confidence to make informed decisions about their company’s business goals and targeted audience. However, most companies don’t have the resources to understand
Press Pencil and Vase win Unilever Foundry Startup Battle 2018 INNOVFEST Unbound 2018 in Marina Bay Sands, Singapore on June 5 and 6 closed on a high note announcing winners of the Unilever Foundry Startup Battle 2018.The competition rounded up data and
Press Pitch perfect AMBITION can look very different from one person to the next - particularly among startup founders. But when on a stage competing for the "Top Startup" award and prize money, founders can be
Press 大部分人民盼希盟勝 但仍預測國陣執政 （吉隆坡7日訊）根據網上民調Vase.ai顯示，儘管大部分馬來西亞人希望希盟能贏得第14屆全國大選，但他們還是預測國陣最終能夠繼續執政。該調查是根據今年3月30日至4月4日期間，針對1100名受訪者針對第14屆全國大選、政黨和領袖的問題，了解他們認為誰可以贏得選舉，以及想要誰贏得選舉。調查中，有52%的馬來西亞人預測國陣可以繼續執政，但是只有37%的人希望國陣能贏，卻有多達42%的人希望希盟能夠勝出。 READ MORE By China Press, 7 May 2018
Reports Malaysia's Online Shopping Trends 2017 Malaysia, as one of the internet-native countries in South-East Asia after Singapore, presents huge opportunities for e-commerce, with a USD$1.1 billion market by the year of 2017. But questions arise: how
Blogs How to Avoid Survey Fatigue? It is a delight that more and more businesses are aware of the importance of data and have begun frequent collection of customer feedback to better their customer service. While data collection can
Blogs Infographics: 5 Level of Market Sophistication Learn the concept behind almost every great marketing campaign!
Reports Malaysia's Apparel and Footwear Purchase Behaviours 2017 The result of this survey will help answer these central questions in the apparel and footwear customer journey. Which channels are used in searching for said clothing products? What triggers them to purchase?
Reports Malaysia's Apparel and Footwear Market 2017 In this survey, we asked 1,078 Malaysians Millennials and Generation Z from ages 15 to 34 to capture their apparel and footwear shopping behaviours.
Reports Malaysia's Apparel & Footwear Trends 2017 In this survey, we explore the behaviours of younger consumers towards apparel and footwear shopping as we try to match the global apparel and footwear purchasing trends within those in Malaysia.
Blogs 5 Market Sophistication for Effective Marketing Campaign There are two core elements to acknowledge in order to deliver relevant and well-accepted marketing campaigns: Your Product Your Customers By identifying these two core elements will you know how to approach your
Blogs How to Effectively Segment Your Target Consumers Starting your Segmentation We can’t all satisfy everybody, it is a rule of thumb. It does not matter which business you are in, not everyone can be targeted. The total number of
Reports Report: 2017 Online Shopping Trends in Malaysia Malaysia, as one of the internet-native countries of South-East Asia after Singapore, presents huge opportunities for e-commerce, with a USD1.1 billion market by the end of 2017. According to Deloitte in 2010,
Blogs How to Market Effectively to Millennials Distinctive behaviors, values, motivations is what makes up millennials, a diverse generation that comes after the Generation X. The increasing numbers of millennials in the world gives marketers something important to concern themselves
Blogs When to Conduct Market Research for Startup In the past decade, we have seen an abundance of newborn technology companies achieve hyper-growth, that have led them to be able to compete with the giants in just a short period of
Blogs Consumer-Centric Approach: What and Why Should You Care What is the consumer-centric approach and how should one do it? Have you ever gotten attached to a brand or business, and you feel like your voice is being heard by them? For
Blogs 3 Tips to Make The Best Out of Your Market Research Market research has been proven to uncover multiple business questions. Market research allows businesses to answer questions concerning the market, products, competitors and brands. Since businesses were built for the people anyway, asking
