Vase

The 8 Brands Kindly Invited To The Hari Raya Open House That Never Happened

Malaysians tell us which brands would be invited to their safe, socially distanced Hari Raya open house.

May Your Brand Stay Out of the Danger Zone of Indifference : Our CNY wish for brands

Is your brand in the “Zone of indifference” in consumer's minds? If yes, it is a nightmare scenario for the marketer, as there is no existing cloud to start your conversation and sharpen the positioning.

Blogs

New to brand tracking? Here are the 6 Dimensions To Brand Tracking

Knowing what is brand tracking and the steps to brand tracking is just the first step. There are different attributes of brand tracking, some could be useful, some might add little value, depending

Blogs

5 steps of Post-Marketing Campaign Evaluation

“Excellence/Perfection is not a destination; it is a continuous journey that never ends.” - Brian Tracy, motivational public speaker and self-development author. Goals : Understand what are the next steps after we end

Data trust

Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Data].

This research is produced to understand "Malaysian Women’s current reality in the workforce, their challenges and awareness on harassment and discrimination in the workplace". This study is intended to be a reflection

Data trust

Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Data]

A collaboration between Undi18, Architects of Diversity,Women's Aid Organisation and Vase.ai, the “Malaysia’s Temperature Check” research was produced in order to understand the Malaysian public opinion on contemporary Social and

Data trust

56% of Malaysians have already started travelling within Malaysia or are planning to since the domestic travel ban was lifted. [Data]

Since the Recovery Movement Control Order (RMCO) started, many Malaysians have started traveling again, be it for work or leisure. We asked Malaysians about their travel habits, locations they have traveled to or

Data trust

42% of Malaysian Employees Believe That a Gender Pay Gap Exists in Organisations in Malaysia. [Data]

Discover valuable insights on Malaysians thoughts and opinions about work life balance, expectations and reality in the workplace & their opinions of gender pay gaps in Malaysia. Some points to take note of

Data trust

Human Resource Digitization In Malaysia - Are we ready? [Data]

Discover valuable insights on Malaysian Employees working within the Human Resource Departments in various industries to learn their thoughts and opinions about Human Resource Digitisation in Malaysia.Some points to take note of

Data trust

How Are Malaysians Getting Their Daily Meals During The RMCO Period? [Data]

Learn how Malaysians are purchasing and consuming food during the Recovery Movement Control Order period and their concerns when eating, packing food from a restaurant, or ordering from food delivery services. Some points

Data trust

Consumer Purchase Behaviour Changes Amidst COVID-19 - Part 2 [Data]

Overview: This is the second part of our research on the changes in consumer behaviours during the ongoing movement control order period due to COVID-19.Some points to take note of are: 62%

Data trust

Malaysians Media Consumption Amidst COVID-19 MCO - Part 2 [Data]

Overview: This is the second part of our research on the to learn how Malaysians are keeping up-to-date with COVID-19 news developments and types of media content they are indulging in while being

COVID-19

The Impact Of COVID-19 MCO On Malaysians [Data]

Overview: After a month of observing the movement control order by the Malaysian government, we checked in on how Malaysians are doing, actions they have taken and how they are feeling emotionally.Some

Data trust

Malaysian Government VS. Covid-19 [Data]

Overview: COVID-19 has caused our government to issue a movement control order (MCO) which sets restrictions on Malaysians being outdoors. This was especially crucial in curbing the spread of the COVID-19 virus. Read

Data trust

Malaysians Working From Home During Covid-19 [Data]

Overview: COVID-19 has caused our government to issue a movement control order (MCO) which sets restrictions on Malaysians being outdoors. The was especially crucial in curbing the spread of the COVID-19 virus. Read

Data trust

Malaysians Media Consumption Amidst Covid-19 Mco [Data]

Overview: COVID-19 has caused our government to issue a movement control order (MCO) which sets restrictions on Malaysians being outdoors. This was especially crucial in curbing the spread of the COVID-19 virus. Read

COVID-19

Consumer Purchase Behaviour Changes Amidst Covid-19 [Data]

Overview: Since the movement control order was issued, consumers have re-prioritized their purchases. Read on to learn what they are spending on currently and what food items they are stocking up on the

Press

This word cloud shows how much Malaysians want Anwar to be the next PM

THE state of confusion surrounding Malaysia’s political landscape slipped into its third day yesterday, as the key players — the Yang diPertuan Agong and Tun Dr Mahathir Mohamad — sought to find a quick

Press

NST Leader: Strive to keep peace

THE state of confusion surrounding Malaysia’s political landscape slipped into its third day yesterday, as the key players — the Yang diPertuan Agong and Tun Dr Mahathir Mohamad — sought to find a quick

Press

Half of those surveyed say combo of bumi parties will make better gov't

With the multiracial Pakatan Harapan-Warisan government losing majority in the Dewan Rakyat, speculation is now rife on what the new government will look like.For half of 1,000 Malaysians surveyed, the future

Press

Tinjauan: Separuh responden percaya pada gabungan parti bumiputera

Susulan kerajaan pelbagai kaum Pakatan Harapan-Warisan hilang majoriti di Dewan Rakyat, muncul spekulasi berkaitan kemungkinan kerajaan baru yang akan terbentuk.Berdasarkan tinjauan, separuh daripada 1,000 responden rakyat Malaysia, percaya masa depan akan

Politics

A 27% Confidence for Malaysia's Current Government.

The unexpected turn of events in Malaysia’s political scene has left Malaysians once again wondering about the fate of the country and future. Social media updates are ringing with speculative opinions and

Data trust

Consumer Online Shopping Behaviors During Peak Sale Seasons

Overview: Discover valuable insights on Malaysians Online Shopping Behaviors during festive and end-year sales seasons such as Hari Raya, Chinese New Year, Cyber Monday, 11.11, 12.12 and End-Year Sales.Some points

Budget2020

Positive economy outlook but cautionary consumer spending remains in 2020

Malaysia’s economy is estimated to grow at 4.8% in 2020, marginally lifted from 4.7% in 2019. Unemployment rate will remain at 3.3% and inflation is estimated to be 2%

Press

Profile: Automating market research

In the current hypercompetitive business environment, market research is very important to provide enterprises with detailed insights into their customers’ preferences, pain points and buying patterns. However, most companies in Malaysia do not

Consumer Understanding

Brand Insights

Product Insights

Campaign Effectiveness

Concept Testing

New to Research

Popular Use CaseS

Brand Health Audit

Product Audit

May Your Brand Stay Out of the Danger Zone of Indifference : Our CNY wish for brands

New to brand tracking? Here are the 6 Dimensions To Brand Tracking

5 steps of Post-Marketing Campaign Evaluation

Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Data].

56% of Malaysians have already started travelling within Malaysia or are planning to since the domestic travel ban was lifted. [Data]

42% of Malaysian Employees Believe That a Gender Pay Gap Exists in Organisations in Malaysia. [Data]

Human Resource Digitization In Malaysia - Are we ready? [Data]

How Are Malaysians Getting Their Daily Meals During The RMCO Period? [Data]

Consumer Purchase Behaviour Changes Amidst COVID-19 - Part 2 [Data]

Malaysians Media Consumption Amidst COVID-19 MCO - Part 2 [Data]

The Impact Of COVID-19 MCO On Malaysians [Data]

Malaysian Government VS. Covid-19 [Data]

Malaysians Working From Home During Covid-19 [Data]

Malaysians Media Consumption Amidst Covid-19 Mco [Data]

Consumer Purchase Behaviour Changes Amidst Covid-19 [Data]

This word cloud shows how much Malaysians want Anwar to be the next PM

NST Leader: Strive to keep peace

Half of those surveyed say combo of bumi parties will make better gov't

Tinjauan: Separuh responden percaya pada gabungan parti bumiputera

A 27% Confidence for Malaysia's Current Government.

Consumer Online Shopping Behaviors During Peak Sale Seasons

Positive economy outlook but cautionary consumer spending remains in 2020

Profile: Automating market research