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Consumer Understanding
Consumer Understanding
Turn consumers into your customers.
Brand Insights
Brand Insights
Grow consumer love for your brand.
Product Insights
Product Insights
Build products that people want.
Campaign Effectiveness
Campaign Effectiveness
Create advertisements that go viral.
Concept Testing
Concept Testing
Be one step ahead of the market trend.
Know the latest insights
New to Research
Start being data-driven in your decision making.
See all
Popular Use CaseS
SEE MORE >>
Brand Health Audit
Product Audit

Vase Data Trust.

Vase.ai's proprietary datasets for you to analyse and reveal interesting facts about publics' life habits & behaviours.

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The 8 Brands Kindly Invited To The Hari Raya Open House That Never Happened
Brand

The 8 Brands Kindly Invited To The Hari Raya Open House That Never Happened

Malaysians tell us which brands would be invited to their safe, socially distanced Hari Raya open house.

  • Vase
    Vase
5 min read
Understanding Malaysians’ Experiences Of Stalking [Report].
Data trust

Understanding Malaysians’ Experiences Of Stalking [Report].

Learn how Malaysians have been experiencing acts of stalking and harassment, what they perceive stalking behaviours to be, and reasons they do not report these incidents. Here are some key insights: 51% of

  • Jay Nair
    Jay Nair
2 min read
Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Report].
Women's Right

Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Report].

Born from a partnership between Vase.ai & Women's Aid Organisation, the “Voices Of Malaysian Women On Discrimination & Harassment In The Workplace” research was initiated to understand the type of harassment and

  • Jay Nair
    Jay Nair
2 min read
Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Data].
Data trust

Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Data].

This research is produced to understand "Malaysian Women’s current reality in the workforce, their challenges and awareness on harassment and discrimination in the workplace". This study is intended to be a reflection

  • Vase
    Vase
4 min read
Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Report]
Data trust

Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Report]

In early September 2020, Vase.ai teamed up with Undi 18, Architects of Diversity (AOD) and Women's Aid Organisation (WAO) to run a study on Malaysia's current Social and Economic issues. The study

  • Jay Nair
    Jay Nair
2 min read
Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Data]
Data trust

Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Data]

A collaboration between Undi18, Architects of Diversity,Women's Aid Organisation and Vase.ai, the “Malaysia’s Temperature Check” research was produced in order to understand the Malaysian public opinion on contemporary Social and

  • Vase
    Vase
4 min read
56% of Malaysians have already started travelling within Malaysia or are planning to since the domestic travel ban was lifted. [Data]
Data trust

56% of Malaysians have already started travelling within Malaysia or are planning to since the domestic travel ban was lifted. [Data]

Since the Recovery Movement Control Order (RMCO) started, many Malaysians have started traveling again, be it for work or leisure. We asked Malaysians about their travel habits, locations they have traveled to or

  • Vase
    Vase
3 min read
42% of Malaysian Employees Believe That a Gender Pay Gap Exists in the Majority of Organisations Within Malaysia. [Report]
Data trust

42% of Malaysian Employees Believe That a Gender Pay Gap Exists in the Majority of Organisations Within Malaysia. [Report]

In late January 2020, Vase.ai teamed up with Digi-X to learn about the Work Life Balance and Gender Pay Gaps in Malaysia.  Here are some valuable insights from our research: 57% say

  • Jay Nair
    Jay Nair
2 min read
42% of Malaysian Employees Believe That a Gender Pay Gap Exists in Organisations in Malaysia. [Data]
Data trust

42% of Malaysian Employees Believe That a Gender Pay Gap Exists in Organisations in Malaysia. [Data]

Discover valuable insights on Malaysians thoughts and opinions about work life balance, expectations and reality in the workplace & their opinions of gender pay gaps in Malaysia. Some points to take note of

  • Vase
    Vase
2 min read
Human Resource Digitization In Malaysia - Are we ready? [Data]
Data trust

Human Resource Digitization In Malaysia - Are we ready? [Data]

Discover valuable insights on Malaysian Employees working within the Human Resource Departments in various industries to learn their thoughts and opinions about Human Resource Digitisation in Malaysia.Some points to take note of

  • Vase
    Vase
3 min read
85% Malaysians Still Cooking at Home Since the RMCO... but…They Have Also Started To Eat Out. [Report]
COVID-19

85% Malaysians Still Cooking at Home Since the RMCO... but…They Have Also Started To Eat Out. [Report]

The COVID-19 pandemic has seen our country through 3 different phases to date. We survived the MCO and CMCO periods and now are in the RMCO phase. As this is also a crucial

  • Jay Nair
    Jay Nair
1 min read
How Are Malaysians Getting Their Daily Meals During The RMCO Period? [Data]
Data trust

How Are Malaysians Getting Their Daily Meals During The RMCO Period? [Data]

Learn how Malaysians are purchasing and consuming food during the Recovery Movement Control Order period and their concerns when eating, packing food from a restaurant, or ordering from food delivery services. Some points

  • Vase
    Vase
3 min read
Brands Come Together To Support Malaysians Through Challenging Times [Report]
COVID-19

Brands Come Together To Support Malaysians Through Challenging Times [Report]

Key takeaways from 1,083 Malaysians on support and initiatives by local brands: Brands that were noticed for their initatiives in the earlier stages of the COVID-19 MCO period are largely telecommunication brands.

  • Jay Nair
    Jay Nair
1 min read
YouTube Viewers Peak to 92% in Phase 3 of the MCO [Report]
COVID-19

YouTube Viewers Peak to 92% in Phase 3 of the MCO [Report]

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn the developments in their current Media Consumption and home activities after experiencing three phases of the MCO.

  • Jay Nair
    Jay Nair
1 min read
60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO. [Report]
COVID-19

60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO. [Report]

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn how Malaysians are doing, what they are spending on and the items they have deemed as essential

  • Jay Nair
    Jay Nair
1 min read
58% Malaysians Feel Emotionally Calmer in Phase 3 of the MCO [Report]
Data trust

58% Malaysians Feel Emotionally Calmer in Phase 3 of the MCO [Report]

Malaysians have currently experienced 3 phases of the MCO. How are they coping? Read on to learn how Malaysians are doing, actions they have taken and how they are feeling emotionally. A significant

  • Jay Nair
    Jay Nair
1 min read
Consumer Purchase Behaviour Changes Amidst COVID-19 - Part 2 [Data]
Data trust

Consumer Purchase Behaviour Changes Amidst COVID-19 - Part 2 [Data]

Overview: This is the second part of our research on the changes in consumer behaviours during the ongoing movement control order period due to COVID-19.Some points to take note of are: 62%

  • Vase
    Vase
2 min read
Malaysians Media Consumption Amidst COVID-19 MCO - Part 2 [Data]
Data trust

Malaysians Media Consumption Amidst COVID-19 MCO - Part 2 [Data]

Overview: This is the second part of our research on the to learn how Malaysians are keeping up-to-date with COVID-19 news developments and types of media content they are indulging in while being

  • Vase
    Vase
2 min read
The Impact Of COVID-19 MCO On Malaysians [Data]
COVID-19

The Impact Of COVID-19 MCO On Malaysians [Data]

Overview: After a month of observing the movement control order by the Malaysian government, we checked in on how Malaysians are doing, actions they have taken and how they are feeling emotionally.Some

  • Vase
    Vase
2 min read
Malaysian Government VS. Covid-19 [Data]
Data trust

Malaysian Government VS. Covid-19 [Data]

Overview: COVID-19 has caused our government to issue a movement control order (MCO) which sets restrictions on Malaysians being outdoors. This was especially crucial in curbing the spread of the COVID-19 virus. Read

  • Vase
    Vase
2 min read
Malaysians Working From Home During Covid-19 [Data]
Data trust

Malaysians Working From Home During Covid-19 [Data]

Overview: COVID-19 has caused our government to issue a movement control order (MCO) which sets restrictions on Malaysians being outdoors. The was especially crucial in curbing the spread of the COVID-19 virus. Read

  • Vase
    Vase
2 min read
Malaysians Media Consumption Amidst Covid-19 Mco [Data]
Data trust

Malaysians Media Consumption Amidst Covid-19 Mco [Data]

Overview: COVID-19 has caused our government to issue a movement control order (MCO) which sets restrictions on Malaysians being outdoors. This was especially crucial in curbing the spread of the COVID-19 virus. Read

  • Vase
    Vase
2 min read
Consumer Purchase Behaviour Changes Amidst Covid-19 [Data]
COVID-19

Consumer Purchase Behaviour Changes Amidst Covid-19 [Data]

Overview: Since the movement control order was issued, consumers have re-prioritized their purchases. Read on to learn what they are spending on currently and what food items they are stocking up on the

  • Vase
    Vase
2 min read
COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms. [Report]
COVID19

COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms. [Report]

How are Malaysians spending their time at home? Learn about the content they have been consuming during this MCO period, the media services they have newly subscribed to, and how those with children

  • Jay Nair
    Jay Nair
1 min read
77% Malaysians Say It Is a Challenge to Work From Home. [Report]
COVID-19

77% Malaysians Say It Is a Challenge to Work From Home. [Report]

Since the movement control order (MCO) was issued, many businesses have had to adapt to working from their homes. While some are adapting quicker than others, majority feel it is rather challenging. Read

  • Jay Nair
    Jay Nair
1 min read