Learning Resources | Vase Actionable Intelligence

5 steps of Post-Marketing Campaign Evaluation

“Excellence/Perfection is not a destination; it is a continuous journey that never ends.” - Brian Tracy, motivational public speaker and self-development author. Goals : Understand what are the next steps after we end

Data trust

Understanding Malaysians’ Experiences Of Stalking [Report].

Learn how Malaysians have been experiencing acts of stalking and harassment, what they perceive stalking behaviours to be, and reasons they do not report these incidents. Here are some key insights: 51% of

Women's Right

Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Report].

Born from a partnership between Vase.ai & Women's Aid Organisation, the “Voices Of Malaysian Women On Discrimination & Harassment In The Workplace” research was initiated to understand the type of harassment and

Data trust

Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Data].

This research is produced to understand "Malaysian Women’s current reality in the workforce, their challenges and awareness on harassment and discrimination in the workplace". This study is intended to be a reflection

Consumer first

Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 2, Selecting)

When KFC came up with its tagline "Finger-Lickin' Good", many consumers resonated with the slogan, instantly associating it with the brand's delicious fried chicken. In China, however, the slogan was translated as "Eat

Consumer first

Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 1, Ideating)

Prior to 18 March 2020 or what some of us call the Pre-COVID-19 days, none of us could imagine a life where our movements need to be limited and businesses having very limited

Data trust

Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Report]

In early September 2020, Vase.ai teamed up with Undi 18, Architects of Diversity (AOD) and Women's Aid Organisation (WAO) to run a study on Malaysia's current Social and Economic issues. The study

Case Studies

Delivering Happiness With The “Every” Consumer Innovation Platform

The Khind name is no stranger to consumers looking for reliable home appliances. Khind Holdings Berhad was founded in 1961 and has since grown and evolved into a well-known brand throughout the world.

Case Studies

The Impact Of COVID-19 On Behavioural And Lifestyle Changes, Work From Home & Family Planning

The year 2020 changed everyday living for not just Malaysians, but the entire globe. In Malaysia, when the global pandemic hit most actively in March 2020, Malaysians were forced to adhere to tight

Data trust

Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Data]

A collaboration between Undi18, Architects of Diversity,Women's Aid Organisation and Vase.ai, the “Malaysia’s Temperature Check” research was produced in order to understand the Malaysian public opinion on contemporary Social and

Data trust

56% of Malaysians have already started travelling within Malaysia or are planning to since the domestic travel ban was lifted. [Data]

Since the Recovery Movement Control Order (RMCO) started, many Malaysians have started traveling again, be it for work or leisure. We asked Malaysians about their travel habits, locations they have traveled to or

Data trust

42% of Malaysian Employees Believe That a Gender Pay Gap Exists in the Majority of Organisations Within Malaysia. [Report]

In late January 2020, Vase.ai teamed up with Digi-X to learn about the Work Life Balance and Gender Pay Gaps in Malaysia. Here are some valuable insights from our research: 57% say

Data trust

42% of Malaysian Employees Believe That a Gender Pay Gap Exists in Organisations in Malaysia. [Data]

Discover valuable insights on Malaysians thoughts and opinions about work life balance, expectations and reality in the workplace & their opinions of gender pay gaps in Malaysia. Some points to take note of

Data trust

Human Resource Digitization In Malaysia - Are we ready? [Data]

Discover valuable insights on Malaysian Employees working within the Human Resource Departments in various industries to learn their thoughts and opinions about Human Resource Digitisation in Malaysia.Some points to take note of

COVID-19

85% Malaysians Still Cooking at Home Since the RMCO... but…They Have Also Started To Eat Out. [Report]

The COVID-19 pandemic has seen our country through 3 different phases to date. We survived the MCO and CMCO periods and now are in the RMCO phase. As this is also a crucial

Data trust

How Are Malaysians Getting Their Daily Meals During The RMCO Period? [Data]

Learn how Malaysians are purchasing and consuming food during the Recovery Movement Control Order period and their concerns when eating, packing food from a restaurant, or ordering from food delivery services. Some points

Consumer first

Consumer-First - How to Decide Which Question Type to Use?

Choosing the right format of questions is vital to gain impartial and straight forward answers. The proper format for each question will provide you with more impactful and meaningful insights.Every allows you

COVID-19

Brands Come Together To Support Malaysians Through Challenging Times [Report]

Key takeaways from 1,083 Malaysians on support and initiatives by local brands: Brands that were noticed for their initatiives in the earlier stages of the COVID-19 MCO period are largely telecommunication brands.

COVID-19

YouTube Viewers Peak to 92% in Phase 3 of the MCO [Report]

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn the developments in their current Media Consumption and home activities after experiencing three phases of the MCO.

COVID-19

60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO. [Report]

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn how Malaysians are doing, what they are spending on and the items they have deemed as essential

Data trust

58% Malaysians Feel Emotionally Calmer in Phase 3 of the MCO [Report]

Malaysians have currently experienced 3 phases of the MCO. How are they coping? Read on to learn how Malaysians are doing, actions they have taken and how they are feeling emotionally. A significant

Data trust

Consumer Purchase Behaviour Changes Amidst COVID-19 - Part 2 [Data]

Overview: This is the second part of our research on the changes in consumer behaviours during the ongoing movement control order period due to COVID-19.Some points to take note of are: 62%

Data trust

Malaysians Media Consumption Amidst COVID-19 MCO - Part 2 [Data]

Overview: This is the second part of our research on the to learn how Malaysians are keeping up-to-date with COVID-19 news developments and types of media content they are indulging in while being

COVID-19

The Impact Of COVID-19 MCO On Malaysians [Data]

Overview: After a month of observing the movement control order by the Malaysian government, we checked in on how Malaysians are doing, actions they have taken and how they are feeling emotionally.Some

Data trust

Malaysian Government VS. Covid-19 [Data]

Overview: COVID-19 has caused our government to issue a movement control order (MCO) which sets restrictions on Malaysians being outdoors. This was especially crucial in curbing the spread of the COVID-19 virus. Read

Consumer Understanding

Brand Insights

Product Insights

Campaign Effectiveness

Concept Testing

New to Research

Popular Use CaseS

Brand Health Audit

Product Audit

All learning resources.

All our helpful market research guidance, consumer insights & public opinion reports, industry whitepapers, all in one place. You're about to learn how you can supercharge your business decisions with data.

5 steps of Post-Marketing Campaign Evaluation

Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Report].

Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Data].

Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 2, Selecting)

Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 1, Ideating)

Delivering Happiness With The “Every” Consumer Innovation Platform

The Impact Of COVID-19 On Behavioural And Lifestyle Changes, Work From Home & Family Planning

56% of Malaysians have already started travelling within Malaysia or are planning to since the domestic travel ban was lifted. [Data]

42% of Malaysian Employees Believe That a Gender Pay Gap Exists in the Majority of Organisations Within Malaysia. [Report]

42% of Malaysian Employees Believe That a Gender Pay Gap Exists in Organisations in Malaysia. [Data]

Human Resource Digitization In Malaysia - Are we ready? [Data]

85% Malaysians Still Cooking at Home Since the RMCO... but…They Have Also Started To Eat Out. [Report]

How Are Malaysians Getting Their Daily Meals During The RMCO Period? [Data]

Consumer-First - How to Decide Which Question Type to Use?

Brands Come Together To Support Malaysians Through Challenging Times [Report]

YouTube Viewers Peak to 92% in Phase 3 of the MCO [Report]

60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO. [Report]

58% Malaysians Feel Emotionally Calmer in Phase 3 of the MCO [Report]

Consumer Purchase Behaviour Changes Amidst COVID-19 - Part 2 [Data]

Malaysians Media Consumption Amidst COVID-19 MCO - Part 2 [Data]

The Impact Of COVID-19 MCO On Malaysians [Data]

Malaysian Government VS. Covid-19 [Data]